Since 1992 over 170,000 people from a wide range of industry sectors have used the Cognitive Process Profile (CPP) to gain powerful insight into their thinking processes as they solve complex problems and make decisions in unfamiliar environments. These sectors include Finance, Retail, Pharmaceuticals, Engineering and Construction, Consulting, Telecommunications, Manufacturing, Energy, and Transport, etc.
The success of the Cognitive Process Profile across so many industry sectors is due to the fact that it is a unique measure of ‘fluid’ intelligence. This is the capacity to think logically and solve problems in novel situations, independent of acquired knowledge. Examples include strategic thinking, coming up with problem solving strategies, the ability to quickly learn new skills, and the ability to integrate information. The level of a leader’s fluid intelligence provides a good indication of their capability for strategic, tactical and operational decision making. Traditional IQ tests such as verbal and numerical reasoning are generally not good measures of fluid intelligence.
In measuring fluid intelligence the CPP also profiles the level of complexity at which the individual comfortably works, 14 information processing competencies, level of learning ability, and identifies preferred problem solving styles.
Many businesses within these sectors have found that using the CPP: -
- Reduces the risk associated with executive selection decisions by ensuring the candidate has the cognitive capability required to perform well in the role.
- Improves succession planning through identifying the people who have the cognitive capability for effective decision making at senior levels in the organisation.
- Determines a person’s capacity for future cognitive development and growth.
- Identifies how people can improve their cognitive capability.
These benefits point to a fact found in numerous research studies in the finance, telecommunications, consulting, and retail industries that the CPP significantly predicts job-related performance over the long term.
Further Information About the CPP.
To talk with us about how the Cognitive Process Profile could be used to benefit your organisation please e-mail enquiries@creative-edge-consulting.com or call us on +44 (0)1303 812007.


